Northern California's premier retailer for tack, supplies and custom services. EQ specializes in precise fitting and providing premium brands from Europe and the US. Located at Sonoma Horse Park.

Opened in 2007, The Equestrian's Concierge is the combined passions of owner, Ashley Matchett Woods. A 25-year veteran of managing global brands, Ashley is a life-long horsewoman and saw the need for greater service in the area. EQ specializes in services from shopping appointments to saddle reconditioning and has a Brand & Marketing Services arm, helping equestrian businesses with marketing, sales, communications.